Tampa, FL | July 15, 2015 – Then, Now, Always is thrilled to launch their new summer line called ‘Made For Life Not Death.’ The ‘Made For Life Not Death’ summer line will feature 14 new exhilarating designs from tank tops, tees, to necklaces. The most unique part of the summer line are the graphic tank tops where photographers Brooks Potteiger and Troy Lano incorporated images from Owl Canyon, AZ, Pacific City, OR, Arches National Park, UT, and Oregon Coast to capture a sense of the eternal and breathless beauty in each shot. The photo is custom printed onto high-release transfer paper and then infused onto a 90% polyester 10% cotton blend by combining pressure, high temperature, and time. This sublimation process transforms the once poster sized photo into a vibrant fabric print for an amazingly soft to the touch, life-like image that will never fade or peel. In addition, fans can purchase brand new colored necklaces including Zebra Wood Red, Padauk Triangle Teal, Wood Triangle, and Lacewood Blue. Prices for the new ‘Made For Life Not Death’ summer line range from $18 – $48. Fans of Then, Now, Always, are encouraged to head to ThenNowAlways.co now to check out the full line!
In addition, to the ‘Made For Life Not Death’ summer line, Then, Now, Always has also launched a #MadeForLife hashtag campaign to which they are enforcing while out on the Vans Warped Tour all summer long. The #MadeForLife campaign is about living life to its fullest and to get individuals to think think beyond their own lives. What we do with our lives matter both in this life and the next. Our legacies will echo in eternity. Then, Now, Always is encouraging fans of the brand to recognize why they are #MadeForLife and to share this with their social network.
For more information on Then, Now, Always as told by owners Troy and Tiffany Lano:
Then….
Then, Now, Always began on a dimly lit merch table in small clubs while out on tour with my old band. We thought necklaces would be cool to match our album title and symbol. As luck would have it, the band broke up after many years of great memories and heartaches and I took to the road all the way out to the Pacific Northwest to propose to my future wife on the Oregon Coast. From there, we drove all over the US during the summer while I sold our necklaces outside of any concert festival I could. One summer, we sold everything we owned, moved out of Florida and went on the road to travel with the necklaces until we landed in Portland, OR.
Now…
I am a pretty nostalgic guy and often look back on all the great photos, long drives, and friends met along the way and realize how all of these moments have shaped me and how I value everything in my life. I am constantly reminded that everything changes in this life, how nothing will stay the same and that there is a reason for everything. It’s like we set out looking for anything new and different while our hearts long for the same things throughout our life. Like understanding a deeper meaning. Finding love that is unconditional and never changes. Or just finding that sense of the familiar to know what it’s like to be cared about. It is this eternal sense that makes Then, Now, Always a truly unique brand unlike others. It’s this sense that keeps inspiring us to create goods in the US that are relevant and compelling to share your story, your experience, and create a memory with a friend or someone new.
Always…
Our brand can always promise the best promise we have been given in the book of Hebrews 13:8. We will constantly face changes, the unknown, the highs and the lows, and the doubts and clarity that faith can bring but God never went anywhere yet has always been right there. We will all continue our journey on this road, make memories, and come out better for it with the relationships we build and invest in. Then, Now, Always hopes to continue those conversations well into many sunsets and cultivate new ones as the sun rises for years to come with many great memories ahead. X
