More on Asha Sing
Asha Sing’s first single “Mercy” not only broke the stereotype of Indian artists and bridged the gap between Bollywood and Hollywood but also debuted at the #7 spot on Billboard’s Hot Single Sales Chart. This American-born Desi-raised girl is uniting Eastern and Western cultures through her fusion of Bollywood and American Pop music.
During high school Asha embraced opportunities to refine her talent. She received recognition for her voice when she competed at the world famous Apollo Theater Amateur Talent Competition in Harlem, NY and was crowned a winner by taking a daring step and performing Whitney Houston’s “I Will Always Love You.” Noise erupted in the local media world as she was then featured in the Miami Herald, Plantation Forum, and the South Asian Times. This win caught the attention of agent Shirley Faison, and Asha was immediately signed with the Carson Adler Casting Agency in New York.
Summer 2010 was a game changer when Asha received the opportunity to be a back-up dancer and singer for Shakira at the Premios Juventud 2010 in Miami, FL performing the World Cup song Waka Waka. She recalls, “Being on stage with Shakira and experiencing first-hand how her cultural background influenced her music hit me. I knew after that weekend it was my culture and ethnicity that was going to help me stand apart.” Asha quickly began to formulate her vision of bringing the Bollywood culture to America and gave birth to her fusion of music when she met Grammy winning Producer Paul Ebersold.
The two worked together at Studio Kitchen in Nashville, TN to create four stellar tracks to reflect this vision. The first single “Mercy” was released on August 13, 2013 along with a music video to “Mercy (Daniel Simmons Remix).” To create a collaboration that had an infectious beat, sassy message, and catchy dubstep feel, Asha teamed up with California dance company Bollywood America to create the visual that has now been viewed over 500,000 times – on Vevo.
This multi talented young American with roots in India is now a part of the BMI family along with fellow South Asian Artists A.R Rehman and Jay Sean, as she works to establish herself in the songwriting community. Asha recently was able to exercise her songwriting chops while working with Daddy Yankee to write his single “Lose Control” featuring Emelee. The song was featured on MTV’s show Washington Heights as well as on VH1’s Hit The Floor.
This fall Asha will embark on her “Be Unique Tour” where she will travel to South Florida middle and high schools sharing her story and inspiring young minds to go after their dreams. In addition, Asha will release her new up beat and thriving single “Satellite” on August 12th.
