Premiered on New Noise Magazine
For fans of: The Frights, Eagles Of Death Metal, Hanni El Khatib, Fidlar, The Sex Pistols
New York’s gritty grunge-punk trio The New ResistANTs released their music video for “Onny Swar” with a premiere on New Noise Magazine yesterday! It follows a mysteriously vague hatted figure, leaving you unsettled and uneasy – raising the hairs on your neck in anticipation throughout. The track is a single off their sophomore EP, The Right to Remain Violent, which was released last fall.
The video was inspired by a blend of two literature sources; the first being a short story called “The Tenant” about an older gentleman who is forced to live a solitary existence in his nondescript apartment building due to misunderstanding and misplaced fears. The second influence stems from the urban legend of “The Hatted Man,” a nightmarish figure who appears to us in our sleep and causes a form of sleep paralysis. The Hatted Man in the video occupies an area somewhat in between the two, menacing and dark, but seemingly non-threatening, a “boogeyman” who likes to “boogie.” Investigation of the lyrics shines light on the theme, “honit soit qui mal y pense” – NYC bastardized to “Onny Swar” – is a quote from King Henry VIII which in French means “shame on those who think bad of it.’”The Hatted Man in the video who, at first, seems a haunt, ends up in a cemetery paying respects to a fallen loved one; proving more human, pure and good than our original impression of him.
Bassist and vocalist Erik Kops explains, “Nothing is ever what it seems. The creepy old man down the hall may be a war hero and a lonely widower…the homeless person on your block may be a former Wall Street big shot…the barista at your silly coffee shop could be the city’s next biggest threat. Misunderstandings and misconceptions are a waste of time. Engage people and get to know them; be open to their stories and their life situations. Trust no one, but leave yourself the chance to should they be worthy of it.”
The video was directed by Kops with special thanks to contribution from Leslie Kenney Photography (link). Filmed in Manhattan, the video also features sections of Trinity Church Cemetery.
The New ResistANTs have been gaining fans across the country, with their gritty 60’s rock n’ roll meets punk sound gaining regular spins on college radio and regular touring in support. Stream their latest EP The Right to Remain Violent on Soundcloud (here) and view upcoming tour dates below.
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May 25 – Niagara, East Village, Manhattan, NYC
June 8 – The Well, Bushwick, Brooklyn, NY
June 10 – Fairfax Music Festival – Fairfax, Virginia
June 22 – The Bitter End, Manhattan, NY
BIOGRAPHY: Formed in late 2014, The New ResistANTs (TNRs) have been marauding their way across the Eastern U.S. and Canada one city at a time. Headquartering themselves in New York City, they make frequent excursions to the Hudson Valley where they record their high energy and no-nonsense music from the comfort of their own studio located in an abandoned high school.
Disclaimer: Hanna works for Behind the Curtains Media who manages the publicity of The New Resistants. This is a copy of the distributed press release.
