Cincinnati, OH // July 7th, 2015 – Sky White of theatrical rock band Foxy Shazam has just launched a brand new creative project – Wendigo Tea Co. White developed a love for tasting and experiencing premium-quality tea while touring the world with Foxy. When he returned to his hometown of Cincinnati, Sky set out to share his passion for fine teas with novices and enthusiasts alike.
Check out Cincinnati.com‘s video where Sky explains how driving through the night on tour and his distaste for coffee lead him to become tea expert:
After sampling hundreds of teas and experimenting with various brewing methods and concoctions, White hand-picked a small selection of delicious high-grade teas and easy-to-use brewing systems. Despite being a small, independent company, Wendigo Tea Co. is growing rapidly through a thriving online storefront, selective retail positioning and inclusion on the menus of several fine dining establishments.
White embraces high-quality tea like many have begun to embrace craft beer. “I started with tea just like everybody else. I drank whatever came in tea bags and bought something that looked cute on the shelf,” he says. “Once I started traveling all the time and going into tea shops, I started having an appreciation for the actual flavors of good tea, instead of the flavors that people add into tea.”
On a mission to revolutionize the tea industry from the ground up, White sees a burgeoning tea-drinking market in young adults who appreciate authentic experiences and high-quality products. “Our generation identifies with good beverages and good foods. When you care about something, you really care about trying a lot of different variations of it.”
Wendigo Tea Co. currently features three rare and ridiculously high-grade craft teas, each of which embodies the mysterious essence of a cryptozoological namesake. Packaged in big black canisters with bold hand-drawn art, memorable brands like Bigfoot Black and Wendigo Green look like nothing else on your tea shelf. With premium-quality products and a fearless new marketing strategy, Sky White’s Wendigo Tea Co. is set to turn the tea world on its head.
About Wendigo Tea Co.: While working as a professional musician, Sky White spent a decade touring the planet and developing a taste for ridiculously high-grade tea. When he returned to his hometown of Cincinnati, Sky set out to share his passion for fine teas with the world. Sky White’s Wendigo Tea Co. offers consumers a selection of delicious high-grade teas sourced from around the globe. Each of these teas embodies the mysterious essence of a cryptic namesake; from the bold natural sweetness of Bigfoot Black Tea to the delicate complexity of Nessy’s imperial-grade jasmine pearls. Sky hand-picks all of Wendigo Tea Co.’s legendary teas for their unique flavors, premium quality, and ancient origins.
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