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Noise of the Week: SIC VITA Unveil Music Video for “Ad Nauseam”

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March 3, 2015

Alternative-rock band SIC VITA unveil music video for their single; “Ad Nauseam”

“Sic Vita brings strong melodies and intense guitar lines to create a unique blend of alt- rock that’s a perfect fit for both an energetic live performance and ambient noise when hanging out with friends. The band constructs an almost theatrical vibe to their music; the soaring bridges and story driven lyrics are almost larger than life.” – Property of Zack

PROVIDENCE, RI // March 3, 2015 – Alternative-rock band SIC VITA unveiled a music video for their single “Ad Nauseam” today! Completed as the band’s first official music video, viewers are drawn in with a strong suspense-building storyline, reflective of the music. Open to interpretation, particularly with it’s cliff-hanger ending, the video backs an already powerful song while letting viewers add their own imagination and conclusions to the mix.

Taken from their 2013 EP History, “Ad Nauseam” showcases the best of Sic Vita’s sound – intricate guitar lines, powerful lyrics and a layered, enchanting sound which brings any song to life. The band commented, “It’s a song rooted in the idea of opting for something familiar versus something that is actually good for your well-being. It breaks your heart to try and help someone the best you can, only to see them fall into their own vices.” Blurring the lines of protagonist versus antagonist, the video confronts these battles and provides unique insight by swapping perspective, allowing room for the viewer’s own perception and interpretation of the story. Filmed and cut by Gary Lawrence, the video creates depth and imagery to an already intense song.

Excited by their new release, the band also shared, “We can’t spoil too much, but we’ve got some more goodies planned in the coming months that everyone should keep their eyes open for!”

Upcoming Shows:
March 6 – The Met, Pawtucket, RI
War Games CD Release Show with Sic Vita, The Varsity Club & Northernmost (event)

BIOGRAPHY – Sic Vita’s brand of Southeastern Massachusetts rooted alternative rock is characterized by its vigorous guitar lines while maintaining a high level of personal integrity through story driven lyrical and melodic content. Having been likened to the sounds of groups such as Saosin and Anberlin, the unadulterated intensity is vastly abound in a live set that breaks the invisible wall between the patrons and the artist.These traits were recognized during the 95.5 WBRU 2012 Rock Hunt and 90.7 WXIN 2013 Rock Hunt, where Sic Vita found themselves in the finals of both competitions. 95.5 WBRU had also rated the song “Dangerous By Design” to be #19 most essential song of 2012.“History”, the newest endeavor of Sic Vita’s discography, is the culmination of their growth since their last record “Steady”. The writing process has translated these songs within a new, more developed sound scape. When asked about what “History” means to him, lead vocalist, Armand Cabral says, “History’s message lies in the relationships we maintain, or destroy, with the people in our own respective lives, along with the lessons we learn in those interactions. Though, it’s also designed to be a personal adventure for the listener. Context is key when listening to History”!

Follow Sic Vita…
Facebook facebook.com/sicvitaband
Twitter twitter.com/sicvitaofficial
Instagram @sicvitaofficial

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