Soft Swells Premiers Video for “Floodlights” on Flavorwire

Today, Soft Swells shares the video for their first single, “Floodlights” via Flavorwire. Directed by George Sloan, who got the idea for the video from his feelings of needing to run every time he listened to the song. “Maybe it’s because the music and lyrics start on the first beat of the song. Maybe it’s because of the locomotive percussion, driving the music forward like a freight train. Or maybe it’s because the song is about a new, bursting love. I’m really not sure. I just know that it makes me want to run,” George tells Flavorwire. “I kept picturing a guy and a girl trying to kiss for the first time, but instead they find themselves running for their lives.”